400–600 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas.

Part 1 (post this response in the main U2 DB thread “Unit 2 Discussion Board”)

In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article

https://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4

on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

Strengths: The internal and external characteristics of a company that are stronger than its competitors

Weaknesses: The internal and external characteristics of a company that are weaker than its competitors

Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way

Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way

Trends: The internal and external patterns in the organization, market, or industry

Part 2 (post this response in the appropriate topic within U2 DB (labeled “for” and “against”)

Provide an argument against the ability of a fast-food franchise to succeed with these strategies. Submit your position by posting in the Unit 2 Debate forum under the against topic.